Legal SEO Tips for Lawyers: Get Found by Clients When They Search Online

As a lawyer, your online presence is more important than ever before. With the vast majority of potential clients now searching for legal services online, it’s essential to have a strong legal SEO strategy in place to ensure that your firm is visible and accessible to those who need your services.

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). By optimizing your website for relevant keywords and phrases, you can increase the chances that your firm will appear higher in search results, resulting in more website traffic and potential clients.

Here are some essential legal SEO tips to help you get found by clients when they search online:

1. Focus on Relevant Keywords

The first step to effective legal SEO is to identify the keywords and phrases that your target audience is using to search for legal services online. These keywords should be relevant to your practice area and location.

To find relevant keywords, you can use a variety of tools, such as Google Keyword Planner, Moz Keyword Explorer, and SEMrush. These tools can help you identify keywords that are popular with your target audience and have a high search volume.

Once you have identified a list of relevant keywords, you need to start incorporating them into your website’s content, including your:

  • Website title and meta description
  • Page titles and headings
  • Body copy
  • Image alt tags

2. Create High-Quality Content

In addition to optimizing your website for relevant keywords, you also need to create high-quality content that is informative, engaging, and relevant to your target audience. This content will help you attract and retain visitors to your website, and it will also help to improve your SEO ranking.

When creating content for your website, focus on the following:

  • Use clear and concise language. Your content should be easy for your target audience to understand, even if they don’t have any legal experience.
  • Provide valuable information. Your content should provide your target audience with something they can use, such as information about their legal rights, tips for choosing a lawyer, or advice on how to handle a particular legal situation.
  • Keep your content fresh. Regularly update your website with new content to keep your audience engaged and coming back for more.

3. Build High-Quality Backlinks

Backlinks are links from other websites to your website. They are an important ranking factor for search engines, as they indicate that your website is authoritative and trustworthy.

To build high-quality backlinks, focus on the following:

  • Create valuable content. The best way to attract backlinks is to create high-quality content that other websites will want to link to.
  • Guest post on other websites. Guest posting is a great way to get your content in front of a wider audience and earn backlinks to your website.
  • Participate in online forums and discussions. Participating in online forums and discussions is a great way to build relationships with other professionals in your field and earn backlinks to your website.

4. Optimize Your Website for Mobile

More and more people are using their mobile devices to search for information online, so it’s essential to make sure that your website is mobile-friendly. This means that your website should be easy to navigate and read on a mobile device.

To optimize your website for mobile, you can:

  • Use a responsive design. A responsive design ensures that your website will look and function properly on all devices, regardless of their screen size.
  • Use large fonts and images. Make sure that your website’s fonts and images are large enough to be easily seen on a mobile device.
  • Avoid using Flash. Flash is not supported on mobile devices, so avoid using it on your website.

5. Use Social Media

Social media is a great way to connect with potential clients and promote your legal services. When using social media for legal marketing, focus on the following:

  • Choose the right platforms. Not all social media platforms are created equal. Choose the platforms that are most popular with your target audience.
  • Create valuable content. Just like on your website, focus on creating valuable content that your target audience will find interesting and informative.
  • Be active and responsive. Regularly post new content, respond to comments and messages, and run contests and giveaways.
  • Monitor your results. Track your social media analytics to see what’s working and what’s not.

6. Track Your Results

It’s important to track your SEO results to see what’s working and what’s not. This will help you fine-tune your SEO strategy and improve your results over time.

To track your SEO results, you can use a variety of tools, such as Google Analytics, Google Search Console, and Moz Pro. These tools can help you track your website’s traffic, ranking for specific keywords, and other important metrics.


1. How can I improve my website’s ranking in search results?

There are a number of things you can do to improve your website’s ranking in search results, including:

  • Optimizing your website for relevant keywords
  • Creating high-quality content
  • Building high-quality backlinks
  • Optimizing your website for mobile
  • Using social media
  • Tracking your results

2. How long does it take to see results from SEO?

SEO is not a quick fix. It takes time to see results from your SEO efforts. Generally speaking, it can take several months to see a significant improvement in your website’s ranking in search results.

3. Can I do SEO myself?

Yes, you can do SEO yourself. However, it’s important to note that SEO is a complex and ever-changing field. If you don’t have the time or expertise to do SEO yourself, you can hire an SEO professional to help you.

4. How much does SEO cost?

The cost of SEO varies depending on a number of factors, such as the size of your website, the competitiveness of your keywords, and the experience of the SEO professional you hire. Generally speaking, you can expect to pay anywhere from a few hundred dollars to several thousand dollars per month for SEO services.